Comments on A School to Call Home: How would you tackle using new/social media for a ...

Great point; thank you for the feedback. Of the m...

2009-07-08T11:58:29.127-04:00

Great point; thank you for the feedback.

Of the many things I didn't write about (but may still) are a couple of other ideas I have.

One is to teach a class, perhaps as an English elective, on social media. The students in the class would use the tools, blogs primarily, to build two brands: themselves and the school. An artist might blog about his art and the school; an athlete about his team. You get the idea. The students would be both building a portfolio of their own work as well as promoting the school.

Another thought I had was for me to write a blog with each post focusing on some different aspect of the school and life at the school. Perhaps I'd visit different after-school activities and observe and blog. Not sure, but I know there's huge value here, somewhere.

Social media could definitely be leveraged as a se...

2009-07-08T07:17:02.955-04:00

Social media could definitely be leveraged as a secondary informal channel. I get the feeling from the job announcement that the primary communication will be persistent articles / comms via the school's hosted presence.

Seems to me that the school would be primarily interested in communicating with the familiar audience (parents, kids attached to the school.) With a peripheral, nearly as important, goal of maintaining a progressive visionary appearance for prospective students. Attempting to elicit a 'Wow, that's what I can expect... from a school? Amazing!' in addition to pride, motivation, and a sense of inclusion for the current students.

I'd keep in mind that a significant portion of the audience is kids. If you've got some writing that engages at that level - bring it to the table.