Saturday, April 28, 2007

Blogging from campus homepage, nice UI
Originally uploaded by foolswisdom.
From the Boston Globe, we read that colleges and universities are using blogs as communication and marketing tools. Over at MIT, recently in the news after their admissions director resigned over faking her credentials, we see that blogging has taken on a fairly large role with authorized & promoted (but not censored) blogs from students and administrators, both.

A year ago, I posted a suggestion that independent secondary schools could use blogs to their advantage, too. Frankly, I'm amazed there isn't more use of blogs and other Web 2.0 tools by admissions, alumni, and development offices in independent schools.

A few days ago, I was talking with a colleague about organizations and institutions "speaking with one voice" and using Web 2.0 tools. If an organization can figure out what its one thing is, then it's a reasonable task to get everyone, even those speaking with tools of the Internet, on one voice.

Even the Army is using Web 2.0 tools such as flickr.

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